Search Engine Optimization for Musicians 

How do you get your track to appear in the links on the first page of the Google search when someone searches the name? How do you use SEO to reach more people and lead traffic your way? Should musicians be concerned about it? 

More often than not, SEO - Search Engine Optimization, goes unnoticed as an essential factor in music marketing for independent musicians. However, SEO could be the game-changer you’d need. What is SEO though?

Search Engine Optimization 

Search engine optimization (SEO) is the scientific method of increasing the visibility of a webpage in Google and other search engines. Since search is among the most common ways for individuals to discover material online, ranking better on search engines could indeed result in increased traffic to a site. Search Engine Optimization is the process of optimizing digital content to be discovered through a search engine’s organic search results. It’s the best traffic source because it is absolutely free, organic traffic becomes consistent when the page is ranking high, and the more keywords you use that are highly searched for (search potential), the better the chances of your page ranking better. 

Search Engine Optimization, or SEO, has grown into an essential component of nearly all companies' digital advertising approaches, assisting in making content seen by more people and ranking higher in Google's web searches. Artists and bands may employ comparable SEO steps to boost their music marketing plan and push one‘s music higher up in Google search results. Music SEO, as many artists are calling it now, is everything in the digital world, especially with AI stepping in to rank with AI-written content as well. 

Marking your presence online as a performer is now more difficult than ever, yet there are advertising techniques that you can use to improve your music's reach and streams and affect your Google search positioning. In spite of the extreme rivalry, exploring comparative specialists and illustrating your music's objectives can truly assist you with taking advantage of your Search engine optimization endeavors. 

On-Page SEO

On-page Search engine optimization includes improving your site purely through your content and that means using keywords that are searched often (high search potential). As a musician, it is very important to have your own website operating for music and merch marketing purposes. Check out our article Do Musicians Still Need a Website in 2023. If you don’t have a solid website yet, read our article on Free Website Making For Music Bands to help you make your own no-cost website. 

Off-Page SEO

You may have assumed by now that off-webpage Search engine optimization is about what you do away that is directly unrelated to your site, but guides individuals to your image and website. This part of Web optimization is basically based on how you market your music all in all and can incorporate interaction with your fans on Instagram, Telegram, or Reddit discussions, Facebook and Tiktok content, and connecting back to your site by posting links to your show tickets, merchandise and so on. All of this will assist you with expanding site traffic and over the long haul, your Google positioning.

Keywords

Now, this is the component you actually need to pay attention to. Try to name your track something that people would conveniently search for otherwise on browsers. For example, If someone searches ‘Love Song’ there is a high chance that Selena Gomez’s Love You Like A Love Song or Taylor Swift’s Love Story would pop up (even though the keyword isn’t an exact match). The point is that even if your track uses one highly searched keyword in its title, track description, or album description on your website, it goes a long way with better Google ranking. Try to follow the same when you are releasing your songs on YouTube. Make use of keywords when you are giving in your track’s description and other information. Speaking of YouTube, check out How To Market Your Music on YouTube in 2023.

What is the search potential that we have referred to many times here? Check if your keyword has search demand. Search demand is basically a volume of monthly searches made for a particular keyword. Try to type in a keyword to see which website ranks first, and does it get good traffic at all. Traffic potential can be higher than search demand because if your page ranks high for alternate music, it will also rank high for other relevant keywords such as the genre your music falls under (Indie Pop, Trap Music). Search intents like ‘love songs,’ or ‘songs to propose to,’ can be matched with your page as long as your music is anything like that. 

Make Your Content

Your keywords and search phrases are obviously fundamental in assisting you with positioning higher in Google searches, yet the main element with regard to website optimization is the substance that you make and post. In case you have no apparent material, you will not get any opportunity of a fair Google rank, so by setting up a truly fundamental site with your Electronic Press Kit (EPK), a portion of your contact data and Spotify connections will assist you with beginning your Website optimization venture. Speaking of EPK, check out our article on 10 Things You Should Add In Your Electronic Press Kit. Your site should be brimming with extraordinary material that your fans and other potential listeners would want to know about. 

A blend of various kinds of content is a strong beginning, trying to incorporate a lot of text where it seems is good enough but make sure you have a lot of visuals to go with as well. Ensure you have an elegantly composed artist bio and include your photos and recordings, making a point to title them with alt text. You'll likewise need to include data about your shows and gigs - giving your fans however much detail as could reasonably be expected.

One of the main page labels to focus on is your title tag. This content is the very thing that individuals will see when your site appears in a web search result. A decent title will be clear and compact - up to 60 or so characters. Each page of your site ought to have a special title tag and incorporate your picked search phrases.

Now the meta description tag. This one is utilized via web crawlers in results pages. What you need here is an unmistakable and succinct portrayal of your page content, around 120 characters in length. Make it authentic, real, and precise. 

It is recommended to utilize evaluation tools, for example, Google Analytics and Spotify for Artists to assist with preparing your substance. Ensure that you update your site every now and then, on the grounds that Google crawlers (apparatuses that audit the entirety of your content) focus on remarkable data while positioning pages. Speaking of Spotify For Artists, don’t miss out on our article, How To Use The Discovery Mode On Spotify In 2023.

ChatGPT

Yup, there’s probably nothing that ChatGPT cannot do at this point. But you could make effective use of this tool for your music marketing purposes. It very well may be utilized as a device that could probably give ideas or a device to produce groundbreaking thoughts, but the nature of the result will rely upon the info and the particular use case. You can utilize ChatGPT to produce verses for next to nothing or even total a melody by giving it a title or a subject to work with. But we’d recommend you do the most crucial parts like writing the lyrics and the tool to work out an analysis for your music. 

You can utilize ChatGPT to break down music and create synopses, audits, or correlations. ChatGPT’s high-level AI calculations might actually give important experiences and proposals to musicians hoping to succeed, especially for those who do not have a strategy to already be employed because they don't have that much time in hand.  

Musicians could utilize innovations like ChatGPT to create limited-time materials, essentially accepted procedures, and in any event, advertising techniques as well. The innovation has — justifiably — stirred up fears about simulated intelligence assuming control over music creation. Yet, ideally, this innovation could assist in creating musicians by investing more energy in making music, not less. It can create everything from a musician bio in light of a list item rundown of what is actually working (pros) and what is not (cons), to a five-day plan for arriving at an artist's objectives and fan interaction methods that could be utilized with limited resources. You can add directions like “use analogies where applicable” or “write in a colloquial style” to direct the result. 

We at GreaseRelease, have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now! 

 

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