Tips To Promote Electronic Music 

The modern music industry is quite a vibrant landscape, with multiple genres being celebrated. However, this can also lead to some genres getting more recognition than others. EDM Music is one such genre; creating a niche requires good strategies, consistency, and creativity. Whether you’re crafting beats across diverse electronic music genres or commanding the dance floor with your DJ sets, the journey is loaded with challenges and rewards. Let’s take a look at how you can promote your music.

We’ll be taking a look at the following:

1. How To Use Social Media To Grow Your Fanbase?
   
   
2. Why Is Playlisting Crucial For Promoting EDM Music?
   
   
3. How Can Live Events and DJ Sets Promote Your Music?
   
   
4. How To Collaborate with Other Electronic Artists?
   
   
5. Are Music Blogs And Forums Still Effective for Promotion?
   
   
6. Our Final Thoughts

How To Use Social Media To Grow Your Fanbase?

Social Media is the place to be for anything and everything related to music discovery, fan interaction, and engagement. From fans to label A&Rs, you can find everyone scrolling social media to discover new artists to fall in love with or sign. Platforms like Instagram, TikTok, and YouTube can offer the perfect way to showcase your talent and personality while you focus on EDM music marketing.

These platforms blend visuals and music, and audiences love to see you as your authentic self. Sharing snippets of your tracks, live mixes, or behind-the-scenes moments that give fans a glimpse into your creative process can be vital to creating a listener base and attracting fans who regularly tune in. 

The best thing social media gives you is quick interaction with your fans. Q&A Sessions, Challenges, and Live Stories are great opportunities to connect with your fans and interact with them. Collaborations with influencers or other artists can also expand your reach, introducing you to new audiences. And don’t forget hashtags: tagging your posts with trending keywords like ‘EDM music types’ can help you reach niche communities that already love your genre. Building your fanbase can take time, but you can cultivate a loyal audience with consistent and genuine interactions.

Marshmello is one such artist who has championed social media. His social media is full of exciting, colourful, and cartoonish content that appeals to his fanbase and keeps them invested. he created entertaining and shareable content like Fortnite collaborations, funny cooking videos, and vlogs that made him relatable and approachable. His quirky helmeted persona and consistent engagement with fans and popular music collaborations made him a social media sensation.

Why Is Playlisting Crucial For Promoting EDM Music?

Playlists are the best way to get your music heard, especially in the streaming era of music! If you’ve ever searched for electronic music genres on streaming platforms like Spotify or Apple Music, you definitely would’ve come across multiple playlists by Spotify Music Editors and Apple Music Editors as well as Independent Curators. Getting featured on these popular Spotify playlists or Apple Music playlists can boost your reach to thousands of potential listeners. These playlists are also essential for your credibility as an artist while introducing your music to newer listeners.

Platforms like Spotify and Apple Music curated playlists for every mood and genre, including countless electronic music genres. For artists focusing on EDM music types, it’s one of the best ways to reach audiences who are already invested in your genre. To land on playlists, ensure your tracks are polished and professionally mixed. Consistency is crucial and releasing music regularly helps build momentum to keep listeners engaged. 

Reach out to independent playlist curators like GreaseRelease or submit your music directly to Spotify and other streaming platforms for consideration. Once your track gets placed, the exposure doesn’t just boost your streams- it can lead to new fans, collaborations, and opportunities to perform at EDM music shows.

How Can Live Events and DJ Sets Promote Your Music?

The real magic of any music happens when it is played or performed live. If EDM Music doesn’t make listeners dance, what’s the point even? Performances, whether at a nightclub or a festival, let you connect with your audience emotionally and memorably. You should use your sets to showcase your unique take on electronic music genres and experiment with new tracks to see what resonates. Performing live provides you with opportunities to market, network, promote, and open doors to different collaborative projects as well. 

From promoters to event organizers, fans and fellow artists attend these shows, making them prime spaces to build connections and secure future gigs. Even if you are a beginner at gigs and live performances, you can still try opening for bigger acts in festivals or nightclubs.

DJs are always open to collaborating and hearing new music that’ll get their fans grooving on the stage. Keeping all your options open and connecting with local DJs and international DJs via social media is a great direction to take as well.  However, compared to other genres, EDM Music relies heavily on the DJs playing the tracks during live sets. A collaborative and supportive network is crucial, but it also means your music needs to stand out. 

Many artists begin by sending high-quality demos directly to DJs or labels, often accompanied by a personalized message explaining why their track fits the recipient's style. Platforms like SoundCloud, Audius, or even direct social media messaging can help bridge the gap.

Pro-Tip: It’s important to have an EPK ready and updated to pitch your act to promoters and event organizers.

How To Collaborate with Other Electronic Artists?

Collaboration can seem like a tedious process but is by far one of the most successful ways to grow your presence and expand your creative horizon. Partnering with artists who complement your style can result in fresh tracks and performances that resonate with both your audiences. Whether it’s co-producing a single or performing a back-to-back set at an EDM music show, collaborations offer endless possibilities. Other than this, collaborations are also great for learning new skills, different approaches to music production, and communicating with fellow musicians. 

A strong social media presence will generally translate into collaborative opportunities with artists, local and otherwise. Consistent uploads on social media platforms like TikTok and Instagram make sure your content reaches the right people. You can also start by connecting with like-minded artists on platforms like SoundCloud, Discord, or Instagram. 

Engage with their work, reach out with genuine interest, and propose ideas that can benefit both of you. Collaboration isn’t just about the music but is also a strategic move for cross-promotion. When both artists share the project with their fanbases, the exposure multiplies, opening doors to new followers, listeners, and opportunities. 

The 2018 collaboration of Diplo, Ellie Goulding and Swae Lee on “Close To Me” took the world of EDM and Music by storm. It combined Diplo’s expertise in EDM music types, Ellie Goulding’s distinctive vocals, and Swae Lee’s melodic rap style to create something that resonated across multiple audiences and genres. This brought a lot of innovation and creativity to the table making way for the exploration of a new sound, style and perspective which soon became a trend.

Are Music Blogs And Forums Still Effective for Promotion?

The digital music world does depend on music journalism, blogs, magazines, and forums more than you think! The best promotion strategy is one which has the best of both traditional and modern promotional techniques. You get to cover more ground that way and your music has more avenues to end up in someone’s queue! Music blogs and forums are credible sources for music discovery as well as artist features. 

Blogs like Dancing Astronaut and Your EDM remain trusted sources for fans seeking fresh talent. Getting featured on these platforms adds credibility and introduces your music to a wider audience, especially in the competitive realm of EDM music marketing. Music blogs are often on the lookout for artist features and interviews as well. These features can add your human element to electronic music and are vital to attracting loyal fans who get to know you and enjoy where your music originates from.

Forums like Reddit’s r/EDM and dedicated Discord communities also provide direct access to passionate fans. Engage in discussions, share your music, and seek feedback to create meaningful connections. These platforms may feel old-school, but they’re still incredibly effective for building a loyal fanbase.

Pro-Tip: Remember to interact on the forums and communities. Dropping links and not interacting with people might lead to a lack of interest in your music.

Our Final Thoughts

Promoting electronic music is all about blending creativity and strategy. Connection and Consistency are key whether you want to build your fanbase, get on playlists, or perform at festivals or EDM music shows! Explore the diverse world of EDM music types, engage authentically with your fans, and don’t shy away from collaboration.

We at GreaseRelease, have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now!