Learn Social Media Marketing for Your Music!

As the realm of technology evolves through the ages, social media marketing would be considered the mothership for the present phase. Music marketing with the help of social media has never been easier. This blog will take you through The Journey of Music Marketing in 2023, the intricacies of it, and tips to keep it all organized, and curated especially for the newer age of musicians like you, to shine on. So, tune in to explore the ways to let you reach your audience, in the modern era. 

Social Media marketing is just like a virtual stage, with your people listening to you, who admire your presence. They are intrigued by knowing more about your music-making, perceptions, and lifestyle in general, across all the platforms. Keeping tools like hashtags, collaborations, sneak peeks and strategies for better engagement always come in handy when you’re trying to attain exponential results. 

Social media is free from the geographical confinements, making your stage limitless. I’d say it’s much more than just promotion, it’s also about connecting with your audience, engraving musical milestones in front of the world, and creating a personality that resonates with you along with your fans as well. Platforms like YouTube, Instagram, TikTok, Twitter and Soundcloud are pillars of Music Marketing. 

YouTube

The platform bringing music videos, documentaries, and all the audio-visual content just a few clicks away, is the pinnacle contribution of YouTube in the history of digital media. Crafting visuals for your music, live performances, vlogs and also, YouTube Shorts is the key to keeping your fans engaged. A lot of Q&As through YouTube comments is an efficient way to connect with your fans directly.

SEO-friendly eye-catching captions, an intriguing thumbnail, detailed descriptions, and tags are components that need precision. Collaborations with musicians sharing the same genre, influencers of the resonating aesthetics, also visual artists help a lot in pushing the engagement numbers up.

TikTok

The dynamic stage of TikTok is a way to give out snippets of your music, and visuals you might be working on, innovating challenges, and starting trends is something that’s used to connect with the youthful audience. Being well-versed in the ongoing trends and culture of the community is a must when you promote your music through TikTok. 

The catchiest parts of your music, paralleled with intriguing visuals will showcase your musical impression the best and in the least amount of time. Collaborating with other TikTok influencers to reach each other’s audience and gain larger mass attention is a mutually beneficial thing and is very much appreciated by the fans as well. 

Instagram

This platform is all about aesthetics. Glimpses from your daily jams, behind-the-scenes narratives, and visually pleasing content create your persona for your followers to look up to. Instagram Stories and Reels are the prevailing features of Instagram to target, in order to pump your music out there. 

Relevant hashtags and geotags help reach the unexplored audience efficiently. Consistent and interactive posts, question stickers, Q&As, and Live Sessions are something Instagrammers like to dwell in. The content you share also defines a common trait of your fanbase. For example, sharing wholesome content, be it relevant to your music or your perceptions will attract people who resonate with that warm feeling or emotion more. Sharing memes also helps. It makes you human and helps engage with your audience. 

X (formerly Twitter)

‘Less is More’ is something X (formerly Twitter) made the world understand digitally. The concise, but not limited platform is used for quick updates on live sessions, random music-related opinions, announcements of tours, endorsements, thoughts on music trends, and much more, to connect with the audience more and engage with them too. 

Engagement with replies, retweeting musical content to show support to other budding artists, and snippets of engaging visuals are some things to keep consistent. Trending Hashtags are one of the best engagement tools for Twitter. A lot of musicians who hail in the caves of YouTube use these hashtags in order to bring in more engagement to their specific videos, or traffic in general. For example, #swifties is a well-known hashtag for Taylor Swift fans, and #BeyHive for Beyonce fans. 

SoundCloud

The platform that lets you share your music directly with your audience is Soundcloud. It is an intriguing way to find organic audiences instantly through your music. It caters to musicians to feel free of the stress of delivering the pure-audio experience. It showcases your tracks to the enthusiast in its actual visage. Make sure to put in the best immersive experience in order to sustain the attention you attract. 

Track Titles and hashtags are the reigning tools here. Sharing your SoundCloud on your other platform handles will lure your audience here. And eventually to your other streaming platforms. This is where the gateway lies. 

Curating Your Identity and Flow of Content

Creating your content in a style that also hints at or indicates your other platforms is a very efficient practice for growing all your platforms simultaneously. For example, your TikTok content will have a watermark that shows your handle, you can post those videos on your Instagram Reels or YouTube Shorts, in order to market your handle on multiple other platforms, without the effort of making three different snippets for each one of them. Concluding your YouTube videos by telling your Instagram, Twitter, and TikTok handles, is also a commonly practiced way for the same purpose. Also, your profile pictures, photoshoots, album art and banners reflect your personality to the audience very precisely. So curating that is also something to take care of. 

• Full-length videos are something that caters to your fans. Live Sessions, Behind-the-scenes, and even rehearsals make up content that your fans might be interested in. 

• Instagram Reels, TikTok, and YouTube Shorts are short-form content that should be catchy and precise, it lashes out newer engagement as well. 

• Use proper hashtags, and start trends with them to amplify reach as well. 

• Leverage the engagement potential from platforms like Instagram and TikTok. For example, Sarah Singer, a musician on TikTok (@SarahSingerMusic) collaborated with Alex, an influencer/dancer (@AlexDanceMoves), where Alex shared his choreography on Sarah’s music, which helped trending movements, cross-promotion, and engagement boosts. 

• Direct interactions from fans through comments are a must. It gives out the feeling that your people matter to you. 

• Stories from your music-making, the creative process, and the bloopers are admired well by the audience. It makes you human and authentic. 

• Be consistent with your posting, people tend to get hooked by your content more when they see a routine, ultimately making loyal fans. 

• Decide the frequency of your posts according to the dynamic of the platform itself. Twitter might require a daily update but Instagram should be OK with a post or two a week. 

• Connect with your audience more by sharing your perceptions towards certain products, opinions, hobbies, films, etc. Also, live sessions, jams, and Q&As help you create a deeper bond with your viewers. 

• Keep track of your engagements and the demographics of your viewers. It helps you understand what your audience appreciates more. 

• Embrace the fact that not every post/content piece is going to be doing well. A journey is better than a goal down this path. 

Understanding Your People: The Demographics

Demographics depict the age, gender, and location of your audience across platforms.  Every social media platform has its separate analytical tools for its creators. For example, YouTube has a ‘YouTube Partner Program’, Instagram has Page Insights, TikTok has an Analytics option in their app, Meanwhile Twitter offers its demographics on a different website (analytics.twitter.com).

Location:

Identify where your fans are concentrated. Tailor content with a hint of special appreciation for the audience in the region, tour plans to cater to them, and creating a personalized connection always helps build a deeper bond. You can head to your 'Spotify for Artists' dashboard and figure out where most of your listeners are coming from too

Age: 

Gauge the age range of your audience to curate content that resonates with their preferences and aspirations. Perceptions and thought processes play a very integral role in the age realm. Relatable content is always cherished more. 

Genre Preferences:

Understand the genres your audience resonates with the most. Craft content that aligns with their musical taste while introducing them to new milestones of your artistic journey. That'll help you explore yourself as a musician, as well as keep your people engaged as well. 

Authenticity:

Analyze the engagement garnered by authentic content. Build on posts that showcase your genuine personality and resonate with your audience's values. And of course, just be yourself.

As the music marketing scenario evolves, make sure to shape your strategies accordingly as well. Have a deep understanding of the current audience likings. You might be a beginner or a seasoned musician, social media is a place to showcase yourself in the comfort of your home. Now, it’s your turn to gather your people, spiral out, keep going!

We at GreaseRelease, have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now! 

 

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