Spotify For Artists: Musicians' Guide 

For musicians, Spotify is not just a streaming platform but is a legitimate shot at reaching your music marketing goals and growing your fanbase. Spotify For Artists is a tool available to any musician who’s releasing music on the platform. Accessing Spotify for Artists and making effective use of the tool implies legitimization of the artist’s brand.

You can get access to your ‘Spotify for Artists’ profile here and it’s totally free. To upload music on Spotify though, you need to go through music distribution services like CDBaby, Tunecore, AWAL, Distrokid, and so on. Also, in case you’re wondering how music royalties work in today’s day and age, they’re usually determined by the terms of your contract with your record label or Music Distribution Service. Check out our article on Spotify Pay Per Stream: How Does It Work? for more information.  

Pssst…come here: You cannot upload your music on your own on Spotify. You need to sign up with a digital music distributor to upload music on Spotify. 

What Does ‘Spotify For Artists’ Offer?

Spotify For Artists gives a wide range of promotional tools for your music, a profile, and a dashboard where you can get statistics and other data about how your music has been doing on Spotify. A dashboard created specifically for musicians and their management companies is all that Spotify for Artists is about. With useful information like song and album performance metrics, audience demographics, and trends, it gives artists more leverage. Artists can increase their influence and reach by using this information to make more informed decisions. 

The promotional tools include marquee ads, a notification, or a probe that tells the user to check out new music that will lead to your tracks or album. This could be extremely helpful because Spotify places you in the driver’s seat so you have full control over how long these marquee ads and ad campaigns will run. We have covered the entire process of this in our blog article called, How To Make Spotify Marquee Ads. 

Discovery mode is another tool that was recently introduced by Spotify. It is basically a strategy that helps potential listeners discover you and your music while they are streaming tracks that are similar to the kind of music you make. It is completely based on the user’s listening history and the tracks you’d prioritize to get discovered. Take a look at our article called How To Use The Discovery Mode On Spotify in 2023. 

You may quickly make and share promo cards with your followers to advertise yourself, your music, your album, or when you appear on some of Spotify's editorial and personal playlists. You could make a promo card on the desktop application of Spotify. You can customize based on your liking, the promo card can be portrait, landscape and so on. You can edit the background color based on your aesthetics. You can even download the promo card and share it on social media. 

There are other music promotion tools that Spotify has launched this year, such as Canvas, Clips, and so on. You will find the overview in this article called How To Make The Most Of Spotify As A Musician. 

Now, your profile. We cannot stress this enough, but your profile makes a huge difference - it emanates your artistic personality, the genre you delve into, and the holistic appeal that would gain more traction. First, if you have a Spotify for Artists account, you can receive the verified profile status, which is a sign of reliability and dependability that gives visitors to your profile, assurance. Your profile photo, which is small and round, and your banner, which is wide and rectangular, are additional crucial visuals for the same reasons. Upload only photographs that accurately portray your musical world in high resolution. For more read, How to Update a Music Artist Profile.  

Your bio will tell your listeners your musical story so make sure that you really put a lot of thought into it. For your community, you can also post a live status to communicate your show timings, or simply a holiday message. It may be an opportunity to converse with them or to impart some information about your creative endeavors, which can not only help with building a fanbase but it could also help with your music promotion. Take a look at our article on The Indie Musician’s Guide to Writing an Effective Artist Bio. 

What kind of data can you access?

Spotify For Artists tab gives you information that can be broadly divided into 3 categories - the holistic overview of all of your music, a track-by-track analysis, and data on any playlist of yours that is public and is gaining streams. Speaking of Spotify playlists, check out our article on 

Pssst…come here: If you have made playlists on Spotify for your listening, they are automatically public, that is, accessible to anyone who lands on your profile. This is the default setting, to change it, you must use the desktop app, but once it is changed, it is applicable to all devices. You'll find the option to change it on the Settings tab.

You might be curious about your track’s total listenership and subscriber count in terms of how well your music is performing. Understanding how this data varies over time, showing the percentage gain or reduction in your audience, is also important. Analyzing the gender distribution of your listeners—including the proportions of men, women, and non-binary people—can also be enlightening. Knowing the listeners’ average ages can help you better understand who your target market is. 

You can determine the geographical areas where your music resonates most strongly by knowing the nations and cities where your fans are based. In order to gain insight into your listeners' preferences and prospective partnerships, it is also worthwhile to investigate the musicians they are interested in. Learn how to read data and use it while making any music marketing plans with the help of our article How To Analyze Data As A Musician. 

Pssst…come here: In your Spotify For Artists tab, there is an area for concerts, that connects to internet ticketing websites where you may describe your event schedule and encourage fans to purchase tickets!

Spotify For Artists and Playlisting 

For musicians wishing to increase their visibility and attract more fans, Spotify’s playlist placement opportunities are a game-changer. The success of an artist is greatly influenced by playlist placements, which can result in a spike in streams and followers. Through Spotify for Artists, musicians can submit unreleased music for Spotify’s editorial team to consider for playlist placement. Providing key details about the future release, such as the release date, genre, tone, and language, is a rather easy task.

Pssst…come here: An alert encouraging you to pitch your music to a playlist curator will show up in your Spotify for Artists account one week before your release date; don't be hesitant to click on it and properly complete the form.

Artists who upload new music have a chance to be highlighted on Spotify’s automated playlists like Release Radar and Discover Weekly. Each user’s Release Radar playlist, which features new releases from musicians they follow or listen to, is updated weekly. According to a user’s listening history, Discover Weekly makes tailored music suggestions, giving you a chance to connect with prospective listeners.

The advantages of playlist placements go beyond the core function. Positive listener reactions to music in a playlist may encourage more natural sharing, saving, and additions to personal libraries, resulting in continuous streams and long-term growth. Additionally, the editorial staff of Spotify is recognized for supporting upcoming artists, and playlist placements can be a significant testament to an artist's talent. The media and professionals in the music industry may pay more attention as a result of this acknowledgment.

Don’t miss out on our article on Find Spotify Playlist Curators: How to Get Placed on Spotify Playlists.  

Spotify For Artists and Release Strategy

Essential elements that Spotify for Artists provides that help musicians organize and optimize the release of their new songs include release management and pre-save choices. Using these methods, musicians can increase the effect of their releases and generate excitement among their followers.

Release management allows artists to select the precise day and time that their brand-new music will be made available on Spotify. With the help of this function, musicians can carefully arrange their release strategy and guarantee that the correct people hear their songs at the right time. Moreover, musicians have complete control over the release of their music because they can change the release dates as required. This is especially helpful when synchronizing releases with additional advertising campaigns or occasions. On the other hand, pre-saving a song on Spotify enables users to add a forthcoming song to their libraries beforehand, making it instantly accessible to them as soon as it is made public. almost like pre-booking for a show or buying anything in advance before the product is officially out on online shopping websites. Pre-save links can be used by artists in their marketing campaigns through a variety of channels, including newsletters, social networking sites, and their official website. Fans may now easily support the artist's new songs and keep up with their most recent albums thanks to this.

Pssst…come here: When a dedicated user of yours pre-saves a brand new track, it gets automatically added to their personal libraries and private playlists. So make sure you use this feature that Spotify For Artists provides. 

Some musicians design pre-save campaigns where they provide fans who pre-save their new song access to exclusive material, goods, or even the chance to take part in special occasions like online meet-and-greets. These ads help supporters feel a sense of belonging and devotion.

Spotify For Artists and Artist's Picks 

Using Spotify For Artists, anyone in management and artist may add a selection to their artist page. Choose a song, album, or playlist that you enjoy, and include a brief note explaining why. This is called an Artist's Pick. Picks are shown for two weeks at the top of your artist page and are always subject to changes. You can make these changes only on the desktop app. The objective of this is to get you closer to your followers and listeners. It helps bring in digital proximity that helps you engage with your audience in a non-mechanical way. 

We at GreaseRelease, have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now! 

 

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