Everything You Need To Know About Instagram Threads and Broadcast Channels

Instagram has become a go-to platform for musicians to connect with fans, promote their music, and build a thriving community around their music. With the introduction of the Threads app and their brand new feature of Broadcast Channels, Instagram has given you the chance to take your music marketing game to the next level.

Instagram Threads: Your Conversation Starters

Think of Instagram Threads as a fan’s exclusive backstage pass into your mind.  It's a private space where you can be the most transparent version of yourself with your most dedicated fans, share behind-the-scenes snippets, and get feedback on new ideas. Treat this app as a medium to have conversations with your fanbase. Unlike regular Instagram posts that fade into the digital abyss, Threads keeps the conversation going, bringing about a sense of community that's hard to find anywhere else.

Key Stat: Threads is the next big thing when it comes to social media. Threads currently has 141 million users. In just one hour, Threads had surpassed 1 million users. In 2 days, Threads had reached 70 million users. Utilize this widespread demographic to your advantage. 

Here's how to make the most of Threads:

Give your fans a taste of your creative process: Share snippets of songwriting sessions, studio recordings, or even just your daily musical musings. Let them feel like they're part of your musical journey.

Pro Tip: Use polls and Q&As in Threads to gather feedback from your fans on new song ideas, album covers, or even tour merchandise. This will give them a sense of ownership and make them feel valued as part of your musical journey.

Engage with your fans in real-time: Take up questions from fans and answer them on the Threads app. This could be about your music or even just something casual to make your fans feel more included. Making them feel valued and heard will help them connect with your music better and in turn have it promoted better. 

Create a sense of belonging: Share exclusive content only on Threads and offer early access to new releases. Make your Thread followers feel like they're part of a special club.

Instagram Broadcast Channels: Your One on One connection with Fans

Picture this: you have your very own group chat with all of your most devoted fans, where you can share anything from snippets of your music, and updates on your life to just about anything to connect with fans in real-time. That's exactly what Instagram Broadcast Channels is all about. It's like having a direct line to your audience, allowing you to share your music and your passion with the world. As a fan, this gives them the feeling of a “one-on-one” interaction with one of their favorite artists. This feeling is quite rewarding, as it gets converted into streams and shares on your music. Several artists, like Doja Cat, take complete advantage of such new tools on social media to garner a wider audience and market their music to them. 

Key Stat: Instagram Broadcast Channels is still in its early stages, but it's already attracting a growing audience among top influencers and personalities on the Instagram app. 

Here's how to turn up the volume on Broadcast Channels:

• Share curated playlists: Showcase your musical influences, promote your latest releases through short and sweet smartlinks, even share snippets of your upcoming music videos, and create a unique listening experience for your audience.

• Announce upcoming events and engage with fans: Keep them in the loop about your gigs, share behind-the-scenes access, and answer their questions within the group 

• Use Broadcast Channels to promote your upcoming events and offer exclusive pre-sale tickets or merchandise discounts to your listeners. This will give them an incentive to tune in and give them a special perk for being a loyal fan.

• Set up Polls and Q&As to get fan opinions on your music or even anything relevant in the world such as trends or news, to keep them connected and valued. 

Remember, the key to successful music marketing on Instagram is to be authentic, engage with your fans, and let your passion for music shine through. With Threads and Broadcast Channels, you have the tools to connect with your audience on a deeper level and build a thriving community around your music. So, go forth, be a transparent and authentic artist in front of your fans, and watch that amplify your music to larger audiences. 

 Thanks for reading and before you go, check out our. submission platform. We have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now!