Amazon AMP - An Underutilized Tool for Music Marketing

The music world is constantly evolving and with it, the different components that make up any musician’s world. Amazon Music, a streaming app just like Spotify has time and again, played a crucial role in enhancing the musician’s reach and streaming numbers. This time, Amazon Music has introduced a new feature called Amazon AMP that could help musicians promote their music!

Amazon AMP is a platform that enables upcoming musicians, music producers, newbies, experts, and fans to produce their own radio shows. Emerging musicians can gain recognition by hosting a radio show, which helps them to exhibit their work to a larger audience. Potential collaborations, more listeners, and improved fan involvement might result from this exposure.

The music YOU play and the topics YOU cover can all be curated by YOURSELF for their shows. You can more easily communicate your artistic vision and musical tastes to your audience, thanks to this creative control. 

Why should you use Amazon AMP?

Using platforms like Amazon AMP to give fans an immersive experience has various benefits for artists. We have mentioned a few here: 

Engagement

Artists can go deeper into their creative processes, sources of inspiration, and personal narratives through long-form material. Fans who want to understand more about the individual musician behind the music may become more engaged, as a result. Everyone loves a good story, right?

A live interactive experience can be created by allowing fans to call in. This may strengthen the bonds between fans and the artist while also encouraging a sense of community. Direct communication with the artist is allowed for fan inquiries, and comments. Through this open communication, fans may feel appreciated and recognized by the artist. A deeper and more intimate relationship between you and your audience can be developed by listening to your fans’ voices and conversing with them. It makes you, as a person, more relatable and humanizes the encounter. Plus you could even take song requests - making you, as an artist - a total sweetheart!

Pssst…come here: It doesn’t have to be planned! With Amazon AMP, you could call in your fans and surprise them! Live call-ins give the program a sense of spontaneity and unpredictability. As they can never predict what may happen next, it helps keep the audience interested and intrigued.

A major selling point of this opportunity to engage with your fans is the chance to get reviewed and receive feedback. The most devoted followers of you can provide short and concise comments on your work, ideas, or substance. This can offer insightful information for your upcoming work. Constructive criticism always lands in improvements, doesn’t it?

Music Library

For musicians producing their own radio shows, having access to a large music library with a diverse selection of genres and performers on Amazon AMP is a huge advantage. 

You can choose tracks for your show’s playlist, manually, from the vast music collection. This gives you to design a special and tailored musical experience that is consistent with your artistic goals and the show’s subject. The variety also helps you inch closer to the audience that would be tuning in to your show - very similar to how you’d recommend music to your friend, or how Spotify Radio or the Spotify Discovery Mode works - it will present other tracks that are similar to the kind of music you usually listen to. With a wide variety of genres and performers, you can present a wide selection of music that appeals to your audience. By doing so, you can expose listeners to fresh sounds and help them expand their musical horizons. 

Artists can utilize their platform to promote lesser-known musicians or songs that might not get much notice from the general public. This may be a fantastic method to promote upcoming artists and offer the listeners engaging original content. You would be able to craft a seamless musical journey with a particular subject or narrative, thanks to the ability to handpick tracks. The listeners’ whole experience is improved by this element of storytelling. Think of this as curating playlists from scratch. 

Additionally, including tracks by other musicians can promote brotherhood throughout the music industry and possibly open doors for collaboration. Amazon AMP also provides room for self-promotion as well. To effectively promote your own music and give your audience something worthwhile, you might deliberately add music from your label or your own catalog to the playlist. 

The Audio Format

Compared to video content, audio content is simpler to produce and consume because it doesn’t need complex setups or extensive edits after production. A broader spectrum of artists may be inspired to participate and share their work as a result of this accessibility. Amazon AMP works only with audio material. With pure audio, music producers may focus more on the sound quality of their work, such as the music choice, the commentary, and the interactions with callers. 

Pssst…come here: Think about all the savings you’d make! The lack of video-related setups and equipment lowers the entry-level cost. As a result, budding artists and content producers like yourself can still produce exciting material without spending a lot of money on expensive equipment.

An obvious point here is that consistency matters. The process of creating content is streamlined and quick when video making, editing, and rendering are not required. This enables content producers or musicians to host radio shows and release those, more regularly. Additionally, due to the emphasis on the creator’s voice, personality, and musical preferences, audio-only content might feel more personal and authentic. The intimacy between the artist (you), and the listeners (your fans) may be strengthened as a result.

Due to the portability of audio information, listeners have more opportunity to interact with it while commuting, exercising, or engaging in other activities. It also gives you a chance to relax and not feel pressurized to deliver grippy visual content. Moreover, you could experiment with innovative ways to engage your audience, by using audio components including sound effects, music transitions, and unique narrative. 

Creator’s Fund 

You seriously did not think there was no chance for you to make some money through this, right? 

For artists and content producers, the Creator Fund feature provided by Amazon AMP, which enables creators to make money through monthly payouts for hosting their shows, can have a number of advantages. The first one (other than income) is the incentive. By encouraging content creators to constantly create high-quality content, financial rewards are provided, which helps both the artists and the platform by supplying listeners with interesting content. 

You could have a clear revenue stream for the work you put into creating material, thanks to the Creator Fund. For upcoming artists who are searching for new revenue sources, this can be quite useful. The Creator Fund honors and encourages the work of creators and artists. Let’s admit it, the feeling of having your creative efforts validated by this acknowledgment might increase your motivation and self-esteem! 

A greater range of artists and content producers may be drawn by the financial incentive, resulting in a diverse selection of shows and content on the platform. This variety may draw in a larger audience. The Creator Fund of Amazon AMP provides an additional source of income beyond standard music sales, streaming, and live performances, which can be particularly useful in unpredictably changing market conditions that make up most of the music industry. 

Pssst…come here: The Creator Fund pays you for the time and effort put into making interactive and engaging experiences for shows that feature fan interactions, call-ins, and participation. Yup, you can get paid to just have a fun chat with your fans! Sounds like a dream, doesn’t it?

Wide Accessibility

The fact that Amazon AMP is available to producers of all backgrounds and degrees of prominence is a big plus since it gives a wide spectrum of people the chance to share their love of music and interact with viewers. You could be a budding musician, a music producer, a music arranger, a vocalist from a band, or simply a music supervisor. Once you sign up here, you are a creator. 

Amazon AMP gives people who might not have previously had a platform to communicate their opinions and hobbies the ability to produce their own show if they have a passion for music. Regardless of whether you have already made a name for yourself in the music industry, upcoming musicians, playlist curators, and novices to the music scene may all use the platform to increase your visibility and grow your fan bases. 

Among many other tools and features that many streaming apps provide to artists, we felt that Amazon Music’s Amazon AMP could be utilized better by artists like you!