7 Music Marketing Tools Every Music Artist Should Know About

The digitization of music via streaming platforms has made it possible for anyone to go indie and create a successful music career. Music Marketing has become essential for any person who wants to start getting heard and one of the biggest challenges for new musicians these days is to know the best music marketing tools that are available for them to use.

We have curated 7 of the best marketing tools available on the internet right now that will help make your music marketing journey much more efficient. 

1. Spotify For Artists

While you should create art from a place of love, measuring your performance is helpful if you want to reach more people with your music. And with Spotify for Artists, you can do precisely that.

Spotify for Artists is designed to provide tools to help artists optimize their song’s performance and increase the efficiency of their music marketing. You can customize your profile on Spotify and look up important data on things like the number of streams, number of followers, and number of playlist additions.  

Your Spotify performance is almost completely dependent on the number of playlists your song ends up in. Spotify for Artists lets you directly pitch your work to the editorial team of Spotify. This gives everyone an equal opportunity for online music promotion at Spotify. 

In addition, it lets you see what your listeners will read about you on your profile.  Make sure to utilize this space by writing a bio and linking all your socials, which will, in turn, help your listeners know more about you and your brand.

Along with this, it also has tools to help you in choosing a single for your artist's pick, selling merchandise, promoting your songs, etc.  

2. Patreon 

Patreon is a rather much-needed platform that lets people financially support their favorite artists regularly. You can set up your page, enabling your fans to either support you monthly or support you on a per-creation basis. The website lets you set up different tiers of support, and your listeners can choose whatever level they can afford. 

In exchange for the support, you will be required to give your subscribers exclusive content, special merchandise, extra discounts, and overall VIP treatment.

The rewards will vary with each tier or level of support. This will give incentive to people to keep supporting you. Patreon lets you have an almost permanent cash flow and lets you get paid for your talent, which Spotify streams might not be able to do. 

3. Musicfibre.com

This site offers you a single place for all the marketing resources you need for online music promotion. You can think of it as a telephone directory for musicians that contains all the links to different resources needed for marketing. 

The different kinds of resources you can find on MusicFibre include options for online collaborations, insights for social media, tools for promotion on Spotify, help in graphic and web design, and email marketing platforms.

Other links include stuff like merch suppliers, band insurance, music distributors, etc.

MusicFibre will act as both a jumping-off point and a virtual database for music marketing. It is one of the websites you should not miss out on.  

4. Artist.tools 

Data analytics is one of the principal factors in online music promotion for artists. The reason behind the importance is that in today’s world when streaming decides the success factors of musicians, the data performance of musicians across different platforms becomes the criteria for growth. 

Artist.tools helps you by providing a detailed and comprehensive look at the analytics of several Spotify playlisters and give you detailed info about their quality amongst other things. You can use the contact info provided to get in touch with curators too. We recommend giving it a shot.

You can use this link to sign up
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5. Show.co

This platform lets you make marketing campaigns that are easy to use, effective, and elegant. 

You can create interactive ads using Show.co with your work and then run those ads on different websites like Rolling Stones, Billboard, etc., which will considerably boost your online music promotion. 

It also has several other tools that let you allow pre-saving for your songs on Spotify, meaning that your listeners will be able to save your songs before they are released, which will eventually result in a boost in streams. 

Another feature Show.co offers to you is that it lets you create and launch creative audio ads on large streaming platforms like iHeartRadio, and Spotify, giving your music a greater audience.

6. Amplify.link 

Listeners have heterogeneous listening patterns and are not restricted to just one streaming platform. To ensure that your music reaches as many people as it can, you should always try to release it on multiple platforms and make accessible links for your listeners to use. Creating just a single Spotify link will not be a smart move. 

Amplify lets you customise your links with captivating videos, artwork, and metadata. It also shortens links, creates smart links and landing pages. Further, it gives you data analytics about how many people viewed your links. 

Content sharing is one of the requisites of digital music marketing, so you need to be very careful with how you make your content accessible to your fans.  

7. Greaserelease.co

Even though there is no dearth of music talent these days, artists mostly lack the marketing skills to promote their music on the right platform and to the right people. To help with this problem, we've started a submission platform that enables you to connect your music to curators across different platforms. 

The GreaseRelease Submission Platform acts as a link between you and Spotify playlists and YouTube channels. You can submit your work to us and then sit back as the team of expert curators will work hard to place your song across different platforms. They use their vast network and their expertise to give your music spotlight across Spotify and YouTube. Along with this, they will also give you industry-level feedback on your music and album, based on their expertise. 

There is no one fit-for-all marketing approach that you can take when it comes to music marketing.  To be able to market your music correctly and to the right audience, you need to be able to have certain tools at your disposal that will help you in your endeavor. 

The best part about the music industry is that it is constantly evolving, meaning that the tools mentioned above might not be the only tools that will help you. There are a variety of other tools available that will help market your music. You should choose whichever tools then fit your needs the best and then market your work accordingly for the maximum benefits. Make sure to follow us on Instagram for daily music marketing tips!