How To Market Your Music Using Twitter! 

Is Twitter important? Should artists promote their music on Twitter? Is it effective? Contrary to popular belief, music marketing on Twitter is extremely IMPORTANT. And, yes, IT IS EFFECTIVE. Don’t let the limited characters and the algorithm of Twitter hinder you from promoting your music on Twitter. Twitter is the ultimate space from which the majority of current affairs and other trends come up and space out to Instagram and Meta. Hence, it is high time that musicians recognize the vitality of Twitter as a medium on which their music could reach new listeners. 

Twitter is a particularly extraordinary stage for artists thinking about the majority of the moving or 'favorited' subjects on Twitter being based on music. On Twitter, ‘Favorites' alludes to themes or subjects that clients are generally intrigued by. Whether that is individuals looking for types, explicit musicians, or new music, by and large, chances are, it'll be discussed on Twitter. A great deal of this boils down to the customized, POV-like person that Twitter is based on. Twitter is where music artists can flaunt their voice, their music, and their ‘being’ so to say  - at the same time. 

It can also boost your Search Engine Optimization. Twitter positions exceptionally in Google list items, so odds are your Twitter profile will ordinarily seem higher in the positions than some other digital social media profile. Speaking of which, check out our blog article on Music Marketing Using Social Media In 2023

Linking Is Everything 

Links are a lifeline when it comes to Twitter. They're an incredible method for guiding your potential listeners from your Twitter record to your music and other informative websites and social media accounts, ultimately transforming them into fans somewhere else as well! Furthermore, links are the shortest, less time-consuming way in which an interested listener can quickly jump to a space to know more about you and your music, maybe a link to your YouTube Channel, or your Spotify Profile. Speaking of YouTube, don’t miss our articles on YouTube Monetization 101: Income Generation and Different Types of Spotify Playlists & How They Can Help You Grow.  

One effective way to do this is to put up such a link on your Twitter Bio. As soon as someone sees your profile, they are easily able to find the link. It will draw the viewer straight to the point - the music/track/album/merch you are trying to promote. On the other hand, you could also add links in a direct tweet of yours. You can choose whether you’d like the link to come up exclusively as a tweet, or as Twitter Card. Twitter Cards will show up underneath the first tweet, designed with a customizable thumbnail picture that shapes a sort of review of the connection material. 

Profile Enhancement

On Twitter, your profile is comprised of your profile picture, a header picture, and a bio. These 3 things are the principal elements a potential listener will see when they go over your profile. Make sure that the first impression of your Twitter profile is the best because it is likely to remain and influence the next action of the user.

Twitter will consequently trim the profile picture into a circle when you hit save so remember this while you're picking which photograph to select. You can modify the header picture to market your most recent task or delivery. It's great to change this picture around now and again according to the music or merch you are promoting. Speaking of Merch, do read our blog article on Selling Your Merch On Spotify: Music Promotion 101 

Compose an energizing bio about yourself in 160 characters or less, letting individuals know what your identity is and what you're about. If you have the space, it's smart to attempt to get a link in here as well, either to your site or to the most recent single or album on your picked streaming space like Spotify or Apple Music, and so on. Read our article on The Indie Musician’s Guide to Writing an Effective Artist Bio to know more.  

In case you're running out of characters or you have more than one link you need to share, you can select a LinkTree or list your site in the space Twitter gives under your profile. Maintaining an interesting profile across major social media platforms is as important as doing so with streaming platforms. Check out our article How To Update A Music  Artist Profile. 

Get Verified

Getting the little blue certification of the validation can do astonishing things for your profile as far as expanding the relatability of your music persona and laying out your clout on the stage as a talented musician. Every one of the large names on Twitter brags a clever blue tick close to their name, so it's certainly something you'll need to get from the beginning of your Twitter music-promoting procedure. 

With Elon Musk recently becoming the owner of the platform, the verification process now has dramatically changed. Believe it or not, clients that sign up on an iOS gadget should pay $11 each month - or $132 each year - to get their blue mark! On the other hand, you can pay $8 each month assuming you join on the web. Those who will have the blue tick will be able to post longer video recordings - Elon has additionally over and again hailed his arrangements to add more YouTube-like video posting choices, which would imply that individuals never again need to post YouTube video clips, as they could have the whole video on Twitter itself. This could mean that you, as a musician, could effectively post teasers, full BTS videos, and music videos of the tracks you’re releasing. 

Twitter will confirm the contact number and profile name of each record before relegating a blue check. Twitter is additionally adding gold checks of approval for true brand records, and grey ticks for 'government and multilateral' accounts Getting the blue tick on Twitter isn't an easy process, but there are certain things you can do to work on your possibilities all through the confirmation cycle, such as being dynamic and active on the stage, composing an extraordinary pitch on your profile, and so on. Keep in mind, it's never a drawback to include multiple links on Twitter. 

Be A Great Twitterer

Tweet often. And yes, that works. Being active on Twitter entails interacting with your followers via likes, replies, and retweets. Tweets are brief and momentary. They're already in the fall once they're out. In maintaining the concept, keep your Twitter posts concise, precise, and coherent as a basic rule.

For instance, the purpose of tweeting is to display your own, distinctive personality. Share a favorite playlist, inform people about something you're up to, or tweet about a random idea, or an instrument technique you discovered. Your Twitter account should be a site where your followers know they'll be among the first to hear about every official development from you. Being active also refers to soliciting user input and participation, which will allow them to feel much more attached to you digitally, for example, you could ask them, “When should I release my next single?” In other words, being active on Twitter means crowd engagement as well. 

Hashtag Everything

DO IT. Cracking Twitter’s algorithm is pretty much based on how you hashtag to reach more users. Hashtagging effectively is important, but just because something is too common or general to be hashtagged, doesn’t mean you shouldn’t. Most often than not, a general hashtag like, “#indiepop” will reach more users than something particular like “#trackname” especially if you are just starting. Once you have established a certain number of followers and have got verified, you can start using selective hashtags that can trend easily. 

For a beginner, Twitter’s ‘trending’ feature eliminates the task of searching the hashtags that are trending and match your agenda. Navigate to the '#Explore' tab from your Twitter dashboard. Pick the 'Trending' tab from here. Personalize the results to find a list of tags and trendy topics that are relevant to your specific interests. 

NOTE: Use 3 hashtags per tweet or post. The number is ideal for maintaining the look of your profile as well as gaining more viewers. 

Twitter can dramatically boost your music through the promotion strategies that we have aforementioned if put to proper use. Make sure that as a musician, you put out stuff that is authentic, bold and YOU. Even if you are following a prominent music marketing strategy, like updating your banner image with that of your album cover, like how Harry Styles does, make sure that there’s something that’s uniquely you. Twitter likes the daring, and so are most of the users. Don’t be afraid to stand out, cause this is the best place to do so, and easily get recognized for it!